Web analytics setup
Setting up web analytics is essential for understanding how visitors behave on the website and which campaigns generate revenue.
Setting up web analytics allows you to thoroughly map the strengths and weaknesses of the company’s marketing strategy. Properly configured web analytics tools provide data that helps optimise website content, improve the user experience, and generate more conversions.
By measuring the effectiveness of different marketing channels and user behavior through web analytics, data-driven decisions can be made to increase the company’s revenue and profit.
How can we help you?
In essence, setting up web analytics means configuring various complementary tools to match the company’s needs. To ensure it’s done correctly and efficiently, it’s best to leave the web analytics setup to our specialists.
Google Tag Manager setup
Proper setup of Google Tag Manager (GTM) allows you to manage website tracking codes and tags later on without altering the site’s source code. This means more accurate and flexible tracking of campaigns and visitors, as well as saving time when managing the website.
Properly configured GTM data helps, among other things, to understand user behavior on the website, improve the user experience, enhance marketing campaigns, and optimize website performance.
Our specialists configure GTM to suit various content management systems (CMS, such as WordPress and Magento) as well as websites built on any other platform.
Setting up Google Analytics 4
Setting up Google Analytics 4 (GA4) is not just about adding a single code to the website header. Setting up GA4 involves in-depth work with marketing strategies and tactics to ensure user tracking, accurate collection of key data, and setting up website conversions based on that data.
Although setting up Google Analytics 4 takes time, including background work, a properly configured GA4 provides the company with in-depth data about user behavior on the website or app. Based on the data, the company can make informed, data-driven decisions to increase revenue and profit.
Our specialists handle both the background work required for GA4 setup and the implementation itself, tailored to the specific needs of your company, ensuring that all necessary conversions are properly configured.
If you prefer to handle the setup yourself, you can find the instructions here [link]. If you run into any issues and need professional help with the setup, feel free to contact us – we’ll help you get GA4 up and running effectively.
Meta Pixel Setup
Setting up the Meta Pixel is not just about adding a piece of code to your site, but about accurately configuring conversions, the product catalog, and audiences to fully leverage the potential of Meta platforms (Instagram, Facebook) for your business.
A properly configured Meta Pixel provides the company with detailed reports on the customer journey, enabling the creation of personalized and better-targeted advertising campaigns.
While setting up the Meta Pixel isn’t overly complex, there are many details to understand and take into account, as each website is unique and what works on one site may not work on another.
If you’d like to handle the setup yourself, you can find some helpful instructions here [link to guide]. If you need help or prefer to have a specialist handle the setup for you, feel free to contact us – we’ll be happy to assist.
Google Ads conversion setup
Setting up Google Ads conversions is essential for accurately measuring the effectiveness of your ads. There are several ways to do this – you can either import already configured conversions from Google Analytics or create them directly in Google Ads.
We recommend setting up conversions directly in Google Ads, as this provides the algorithm with more data, which in turn helps optimise campaigns more accurately and achieve better results.
If you need help with setting up Google Ads conversions, we’re ready to assist you to ensure your advertising campaigns are as effective as possible.
Order your web analytics setup from us!
Geeks
Whether it’s Google Analytics 4, Google Tag Manager, Meta Pixel, or Google Ads, setting up web analytics is never just about adding a snippet of code to your site. It requires both background work and a strategic approach.
Each platform and tool offers different options for accurately tracking conversions, audiences, and events – and using that data to optimize your website, customer journey, and the effectiveness of advertising campaigns.
Since it’s not possible to cover every detail or question that may come up during the process here, feel free to send us an inquiry. Our specialists are ready to review any concerns, dive into the details, ask for additional information, think along with you, provide explanations and guidance, and offer practical solutions along with support in implementing them.
CONTACT US
Get in touch with us, and let’s discuss how we can take your marketing to the next level.
We’ll only use your contact details to respond to your request.
WHO WILL CONTACT YOU?
Peale kontaktvormi ära saatmist võtab sinuga ühendust üks meie turundajatest, kes täpsustab sinu soovid ja teeb vastava hinnapakkumise.
Roland Oskar
Marketing / Tech Team
Kelli Süld
Head of Social Media
P.S. If anything is unclear, feel free to contact us!
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Oskar Grupp OÜ
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Tallinn, Mustamäe tee 44/1,
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