Setting up web analytics
Setting up web analytics is important to understand how visitors behave on the website and which campaigns generate revenue.
Setting up web analytics allows you to thoroughly map the strengths and weaknesses of the company’s marketing strategy. Properly configured web analytics applications provide data that helps optimize website content, improve visitor user experience, and drive more conversions.
By measuring the effectiveness of various marketing channels and user behavior with the help of web analytics, data-based decisions can be made to increase the company’s turnover and profit.
How can we help you?
In essence, setting up web analytics means tuning a variety of complementary tools to suit your business needs. In order for it to be done correctly and quickly, it is worth leaving the setup of web analytics to our specialists.
Setting up Google Tag Manager
Properly setting up Google Tag Manager (GTM) allows you to later manage the tracking codes and tags on the homepage without changing the source code of the page. This means more accurate and flexible monitoring of campaigns and visitors than before, and time savings in managing the page.
The data provided by properly configured GTM helps, among other things, to understand user behavior on the website, improve user experience, enhance marketing campaigns and optimize website performance.
Our specialists configure GTM to meet the requirements of various content management systems (abbreviation CMS, for example WordPress and Magento) and websites built on any other platforms.
Setting up GA4 / Google Analytics 4
Setting up Google Analytics 4 (GA4) isn’t just about adding a single piece of code to your homepage header. Setting up GA4 means working in-depth with marketing strategies and tactics to ensure users are tracked, important data is accurately collected, and page conversions are set accordingly.
Although it takes time to set up Google Analytics 4 along with background work, properly configured GA4 provides a business with comprehensive data about website or app user behavior. However, based on the data, data-based reasoned decisions can be made to increase the company’s turnover and profit.
Our specialists help to do both the background work needed to set up GA4 and the application setup according to the specific needs of a particular company, ensuring that all the necessary conversions are set up correctly.
If you prefer to handle the setup yourself, instructions on how to do so can be found here [link to manual]. If you run into any problems and need professional setup help, feel free to contact us – we’ll help you get GA4 up and running efficiently.
Meta Pixel Setup
Setting up the Meta Pixel is also not just adding a piece of code to the page, but the exact setting of conversions, catalog and target groups (audiences) in order to take the maximum of the possibilities of Meta platforms (Instagram, Facebook) for the benefit of the company.
A properly configured Meta Pixel provides the company with comprehensive reports on the customer journey, which in turn enables the creation of personalized and better targeted advertising campaigns.
While setting up the Meta Pixel isn’t rocket science, there are a few nuances to know and take into account because every website is unique and what works on one page may not work on another.
If you want to tackle the setup yourself, you can find some helpful instructions here [link to manual]. If you need help or prefer to have a professional do the job, contact us – we’ll be happy to help.
Setting up Google Ads conversions
Setting up Google Ads conversions is important to accurately measure the performance of your ads. There are several ways to do this – you can import already configured conversions from Google Analytics or create them directly in Google Ads.
We recommend setting up conversions directly in Google Ads, because it gives the algorithm more data, which in turn helps to optimize campaigns more precisely to achieve better results.
If you need help setting up Google ADSI conversions, we’re here to help you make your ad campaigns as effective as possible.
Order web analytics setup from us!
Geeks
Whether it’s Google Analytics 4, Google Tag Manager, Meta Pixel or Google Ads, setting up web analytics is never just about adding a piece of code to a page. It requires both background work and a strategic approach.
All platforms and applications offer different ways to accurately track conversions, audiences and events and use this data to optimize the homepage, customer journey and performance of advertising campaigns.
Since all the details and questions arising during the work cannot be described here, feel free to send us an inquiry. Our specialists are ready to review areas of concern, delve into the details, ask for more information, think along, explain and guide, and offer effective solutions and help in their implementation.
CONTACT US
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WHO WILL CONTACT YOU?
After sending the contact form, one of our marketers will contact you, who will specify your wishes and make a corresponding price offer.
Roland Oskar
Marketing / Technical Department
Kelli Süld
Head of Social Media Department
P.S. If something remains unclear, contact us!
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