Content creation

High-quality content creation is becoming increasingly important today, helping people find educational and valuable content amid the overwhelming flood of information. The task of content creators is to produce content that is both valuable and engaging, addressing topics that interest the target audience while also offering solutions to various problems.

Content marketing

Content marketing is a marketing strategy aimed at creating content that is both valuable and engaging, while also helping to increase brand awareness and build a positive reputation.

Content marketing gives you the opportunity to engage with your target audience and earn their trust in the process. Content creation can take many different forms, such as blog posts, videos, infographics, guides, images, and more.

Social media content creation

Social media content creation is an essential part of a company’s marketing today. High-quality content creation is a strategic marketing approach focused on producing relevant and consistent content with the goal of reaching targeted customers and building a relationship with the audience – ultimately leading to profitable sales.

It is known that 80% of people prefer to research a company’s products and services on their own before making a purchase. Direct and pushy sales tactics don’t appeal to many people, but indirect selling – offered through content marketing – is increasingly preferred today.

WHY IS SOCIAL MEDIA CONTENT CREATION IMPORTANT?

Raise awareness of your product

Content creation provides an opportunity to shape your brand, increase brand awareness, or raise awareness of a specific product. It’s important to create strategic and well-thought-out content so that the target audience you’re trying to reach can relate to the product or brand. By using the right messages, values, visuals, and compelling stories, you can reach new customers more quickly and establish a connection with them.

Build a connection with the customer

Through social media content creation, it’s easier to build a connection with both potential and existing customers. A company can capture its customer’s attention every day on social media, where they spend several hours.

We often see that sales slow down due to a lack of trust and poor communication. By creating high-quality content, it’s possible to overcome these challenges and encourage people to make a purchase. As trust grows, the customer becomes more motivated to reach out to the company, provide feedback, and share information within their network.

Provide value and stand out from the competition

One key to success is definitely understanding your competitors and offering distinctive value to a similar customer base. One of the reasons consumers follow companies on social media is definitely for information and entertainment. Since competition is intense, content and targeting must be highly precise. Sharing general information with a broad audience no longer works.

Consistent remarketing and a sales channel

On social media, it’s possible to build an active following that is interested in the company’s products, updates, features, and user experience.

They can later be turned into brand ambassadors, or in other words influencers, who want to be part of the community, share value, and promote organic marketing. A warm or active audience is the primary group of buyers. Through them, you can expand your sales channel by reaching a target audience with a similar customer profile.

We’d be happy to hear your ideas and wishes for upcoming projects!

LinkedIn content creation

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LinkedIn content creation

LinkedIn content creation is an increasingly important part of a professional marketing strategy in Estonia, aimed at engaging and building connections with a B2B target audience.

The content must be high-quality, include keywords and headlines, and be tailored to the needs of the target audience. Well-crafted LinkedIn content helps companies increase visibility, engagement, and loyalty, and gain new business opportunities.

Facebook and Instagram content creation

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Facebook and Instagram content creation

The merger of Facebook and Instagram was likely one of the best things to happen for businesses in terms of content creation and marketing. In terms of content creation, these are two highly powerful platforms that offer the opportunity to create personalised content which supports both brand awareness and the growth of the company’s credibility, while also driving sales.

Short video clips are currently a growing trend, giving customers the chance to consume educational and high-quality content very quickly – and the competition in this space is intense.

Facebook and Instagram content creation also involves monitoring and analyzing the work done in order to improve the strategy and the quality of the content. At Geeks we continuously monitor new trends to stay up to date with the rapidly evolving social media landscape and maintain a competitive edge, so our clients don’t have to worry about keeping up with shifting trends themselves.

SEO content creation

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SEO content creation

SEO content creation, or search engine optimized content creation, is an essential part of any successful marketing strategy. This means creating content that is optimized to appear higher on search engine results pages, making it more visible to potential customers.

SEO content creation involves various techniques such as proper keyword usage, the use of headings and subheadings, adding meta descriptions, and optimizing content for website speed and mobile friendliness.

Keyword selection is a very important part of the SEO content creation process. First, it’s important to identify keywords that are related to your brand and products, but that are also commonly searched by potential customers. This helps increase the visibility of your content on search engine results pages and boost website traffic.

In addition to keywords, it’s important that the content is genuinely interesting and informative. High-quality content helps keep visitors on the site longer, which in turn increases the website’s authority in the eyes of search engines.

SEO content creation is a vital part of any successful marketing strategy and is the only method that ensures visibility even when no ads are currently running. The right keyword selection and optimized content help increase a website’s visibility in search results and drive more traffic.

Geeks

In summary, content creation is a crucial part of modern marketing and communication. Well-crafted content helps increase brand awareness and builds a positive relationship with the target audience. It’s important to create content that aligns with the interests of the target audience and provides them with value, while also using various channels to distribute the content, such as social media or LinkedIn.

Content creation services

WE OFFER YOU THE FOLLOWING SERVICES

We create a strategy and a monthly content plan, prepare ideas, write the texts, and design the visuals.

What We Do

Facebook content creation
(strategy, content idea collection, writing posts, creating visuals, scheduling in Meta, analysis)

Instagram content creation
(strategy, content idea collection, writing posts, creating visuals, scheduling in Meta, analysis)

LinkedIn content creation
(strategy, content idea collection, writing posts, creating visuals, scheduling in Meta, analysis)

TikTok content creation (analysis, strategy, idea collection, suggestions)

General social media analysis, channel selection based on the marketing plan, strategy development, recommendations

Comprehensive social media channel management (paid promotion of posts, continuous updating of the page’s overall look, creating automated replies, responding to comments)

SEO articles / blogs

Website texts

Articles for media outlets

By separate agreement:

Advanced video or photo editing for content creation / advertising

Photography or video service for social media content

Other creative solutions